Tradalaxy: global B2B marketplace
Tradalaxy is the first free trade-compliant marketplace for manufacturers with an integrated international order processing system and comprehensive analytics.
Client
With deep expertise in international relations, digital, and e-commerce, the client's team decided to create a platform to help with the full sales cycle for manufacturers who want to grow and importers who wish to expand their partner network.
Tradalaxy’s mission is to provide small and medium businesses with the necessary tools within FTA, regardless of their capabilities.
Challenge
To join the international market for small and medium businesses is a complex and sometimes tricky process, from logistics and customs systems to the search for customers and markets. At the same time, the free trade area (FTA) minimizes customs duties and quotas and allows local businesses to compete on equal terms with large corporations in international trade relations.
Our task was to create an MVP product — a marketplace with FTA-specific functionality, customization for the user's business, global market analytics, and integration of payment and logistics services.
Approach
We divided the project into phases, coinciding with the marketing plan and gradually complementing the product. We also chose an easily scalable project architecture.
The active development phase needed the most immediate feedback, so we invited the Tradalaxy team to our office for the closest communication. The client participated in developer stand-ups and design sprint testing — we worked as one team for six months.
Project stages
The main task of the first phase was to increase the customer base. It was necessary to allow companies to register, create their pages and build a product catalog.
The next stage was to form the trade and economic relations between the companies, the search for relevant markets, and the agreement conclusion.
The penult stage was the unification of all companies and services into one large-scale marketplace.
The final stage was the formation of local market analysis tools, searching for optimal trade relations routes and their application to specific companies.
Scope of work
Discovery & Strategy
UX Research
Design Phase
Development
Technologies
Related services
Projecting
We chose Scrum as the primary work methodology, so sprint by sprint, we brought each module to an optimal operational state. For example, we tested product complex logical parts with a focus group and made changes to the interface based on feedback.
The chosen methodology allowed us to develop the UX of the main modules gradually: registration of buyers/sellers, creation of companies, unloading of goods, catalog, cart, and check-out. In parallel, we also designed a product website.
Design and realization
We created a modular system of design elements that ensures time optimization during further scaling.
Homepage
The main page consists of modules placed in accordance with the needs of B2B and B2C audience segments. Users can quickly jump to the required sections and extended product catalogs, depending on the request.
Registration
We divided the company registration process into 4 interactive blocks with an optimal set of necessary data.
Company page
The main feature of the company page is a custom product catalog that has the function of automatic product unloading. Companies can also go through the verification process and edit their public information on this page.
Product card
The variability of its structure distinguishes the product page: content, statuses, and parameters change according to the industry to which the product belongs and the company that sells it.
Cart and check-out
The purchase and delivery of goods in the international B2B segment is a multi-stage process that includes logistics, contracting, and trade requirements of different countries.
Therefore, the check-out development stages involved sequential integration of international logistics (mainly maritime) and payment services.
Dashboard
The dashboard allows control of the buying and selling processes and contains a global market and tenders analysis system.
Result
Together with the client, we developed:
Powerful international marketplace with catalog, product card and check-out
International orders processing system: concluding a contract, transferring funds, logistics, business correspondence and monitoring
Dashboard and admin panel for business page management and key market indicators monitoring
Analytics systems both within the marketplace and for international markets
Brights co-owned the product, suggesting numerous ways of delivering design and technical challenges in a meaningful fashion without compromising the value for the end user. They also lowered the cost and facilitated the delivery time.
Reno
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