Booking app for beauty service providers
Developed by Brights, the SaaS booking system for a beauty industry client transformed the cumbersome process of booking appointments through social media and phone calls into an automated, user-friendly experience. Read on for valuable insights on online appointment system development — or turn to us straight away for a consultation on your idea.

Beauty business digitalization. Challenges and context
Picture this: you want to book a haircut or a manicure, but instead of a quick, automated booking process, you're stuck writing a message on Instagram —or worse, calling the salon. Sounds extremely inconvenient (and, for some people, anxiety-inducing), doesn’t it? That’s exactly the problem our client, a business in the beauty industry, wanted to solve. So, they turned to Brights for hair and beauty appointment app development.
While we can’t reveal the client due to a non-disclosure agreement, we are here to share how our team brought the vision to life with a seamless SaaS booking system for beauty salons. To visualize the case for you, we’ve included detailed prototypes that paved the way for the final design. Let’s dive into it.
Booking system goals: From manual process to automated SaaS
Our client envisioned a web solution that would modernize and simplify the booking process for beauty services in their city, with the possibility of scaling. Here is what our beauty salon app development company set out to do:
Streamlined booking process for beauty services
Real-time access to available appointments across various specialists and locations
User-friendly and modern interface
Integration with salon management tools
Secure payment processing
Monetization functionality
SaaS booking platform development. Solution overview
They took care of the project as if it was their own.
Comprehensive SaaS booking system
The key solution we created is a SaaS booking system that streamlines how clients schedule appointments with beauty specialists. This system allows users to book appointments for nails, hair, makeup, and other beauty services across various salons, cities, and neighborhoods within them, with seamless calendar and map integration. The components of the system included:
Internal ERP system
The solution allowed for detailing specialists' qualifications and work schedules, the list of services and their durations, and the ability to flexibly adjust schedules and replacements.
CRM
We implemented a custom CRM for beauty businesses to streamline customer communication, as well as gather valuable client and industry data.
Flow Booking integration
The system we built integrates with Flow Booking, enabling users to select available time slots based on their chosen services.

Additional functionality
The platform also included a range of additional features:
Monetization integration that gave salons the option to pay for premium placement at the top of search results;
Payment system integration for secure payment processing;
Magazine that features beauty-related news and articles;
Marketplace functionality for beauty products.


Related services
Technologies
Who can benefit from a custom beauty booking platform?
Owners of beauty salons and spas looking into custom booking app development
Chains or franchises managing multiple locations and service providers
Startup founders interested in SaaS or salon marketplace app development
Digital agencies seeking white-label SaaS booking platforms
Nail your service management
Launch results & business impact of the booking app
The new website boosted traffic and generated partnerships with beauty salons.
The SaaS booking system we implemented attracted beauty studios that were looking for improved operational efficiency.
Our SaaS software development services also opened new revenue opportunities for our client through its monetization functionality. Additionally, the integrated news portal and online shop added further value, engaging users beyond just booking appointments. But most importantly, the project evolved into a comprehensive beauty service platform, setting new customer experience standards.
Cheers to hassle-free beauty salon appointments!
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