Corporate websites

Suzuki website redesign

Suzuki is an automotive brand represented on the Ukrainian market for more than 20 years with a wide range of modern cars and motorcycles.

Client

Suzuki Motor Corporation is a world-famous Japanese mechanical engineering company that cares about improving car and motorcycle owners’ quality of life.

The official brand distributor supplies Ukrainians with vehicles adapted to local operating conditions. Being for 20 years in the Ukrainian market, the company has gained a lot of experience, won the trust of numerous car owners, and developed a vast dealer network all over the country.

Task

The previous version of the site had an outdated structure and navigation, which made it difficult for potential buyers to discover the product.

Our task was to develop the new importer's website to help customers learn about the model range better and get the necessary information about programs and services. Importer’s website should form the basis of Suzuki dealer network websites and be optimized for search engines.

Scope of work

Discovery & Strategy

Client briefing / Idea value definition / Market & Сompetitors research / Idea validation, PoC / Product roadmap

UX Research

Target Audience Analysis / Jobs-To-Be-done / Information Architecture

Design Phase

User Flows / Wireframes / UI Layouts & Graphics / Clickable prototype / UI Style Guide & Assets / Responsive & Adaptive design

User Testing

Prototype Testing / Design interaction

Development & Launch

Front-End Development Back-End Development SEO set up

Technology

Research

Buying a new car usually begins with detailed research: to find information about the model, compare it with competitors and define the best option. We organized work similarly.

The discovery and audit phase allowed us to understand better the company's goals, potential customers’ needs, and test ideas.

After that, we studied the analytical data and made a competitive analysis of websites similar to Suzuki’s model range, pricing policy, and philosophy.

Structure

Research, combined with solid teamwork, allowed us to optimize the structure of the future website. Creating and testing the prototype helped to work out all possible scenarios so the user could easily find the necessary information.

A section with cars and their features, a comparison table of models and configurations, a credit calculator, a spare parts global catalog search, an appointment for a test drive and service - the site has everything to answer potential customer questions.

Design

We created a website design regarding the international brand book and modern UI/UX trends.

The updated corporate site of the Suzuki importer is the basis of dealer sites, which forms a single visual system of the brand on the Ukrainian market.

Product page

For better information perception, we minimized the amount of text on the car page and expanded the visual content. In addition to photos, the user can observe the car in 360° view and change the model color of the body and roof in real-time.

Features

The site consists of adaptive blocks. CMS Storyblok ensures these blocks are convenient to edit or use for a new page creation without additional programming.

Most of the information for dealer network websites is the same and comes from the importer's website. That is, when the importer adds a new car model, it automatically appears on the websites of all dealers. As a result, the sites look almost identical but must be well-indexed, which has become a challenge for SEO promotion. To solve this problem, we have developed unique SEO texts and meta tags even for those pages coming from the importer's site. Thus, each site is well-indexed and appears on Google’s TOP.

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