Headway

Focused on microlearning, Headway helps over 100 million users achieve their self-development goals through concise educational content formats, including summaries, courses, games, and infographics.

The company has made it to:

• GSV 150 list of the world’s most transformative EdTech companies (Global Silicon Valley)

• Europe EdTech 200 list of the most promising companies (HolonIQ)

• The Top 50 most promising startups in Europe (GP Bullhound)

• The Top 25 most promising Ukrainian startups (Forbes)

The company’s flagship, the Headway book summary app, helps over 40 million users obtain key ideas from non-fiction bestsellers. While Headway quickly became the world’s most downloaded book summary application, it needed a website upgrade that would extend access to educational content and stimulate user engagement.

Our client’s initial expectations focused on showcasing the value of their microlearning solution. Key tasks set before us included:

• Presenting features for corporate clients

• Creating an engaging blog

• Ensuring effective SEO to enhance visibility

• Integrating advanced analytics tools

So, based on the client's design, the Brights team built an interactive website for Headways’ B2C and B2B clients, created the blog, and integrated analytical tools to track statistics throughout the site. Now, let’s get into the details of this journey.

Among the many features of the Headway web platform, we want to share those that took center stage.

Features for B2B clients
Presenting functionality for corporate clients was at the top of the project priorities list. So, we developed a webpage showcasing tailored B2B features that help companies identify skill gaps within their teams, create personalized upskilling plans, and leverage deep analytics to uncover team performance insights.

Blog page
We integrated the blog page with the Headway platform to offer users an easily accessible, rich repository of educational content. By migrating images from WordPress to StoryBlok, our team ensured a cohesive and visually appealing experience, thus enhancing user engagement.

Integration with StoryBlok and Amplitude
Our integration with StoryBlok enabled dynamic content management and allowed the Headway team to update and organize their educational materials effortlessly. Plus, with Amplitude on board, we provided comprehensive analytics on user behavior and content performance to drive continuous improvement.

Book summaries library
We added a library page featuring the most popular books, along with concise summaries and detailed information. On each book's page, users can now read a brief description, explore the book's chapters, and listen to the first chapter, helping them decide whether to subscribe.

With the web app implementation, Headway’s educational content has become even more accessible. We are especially proud of the following achievements within this project:

Increased user engagement: The web platform has attracted users who now access Headway’s educational content through a browser. Besides, the site has also become Headway’s calling card, inviting more users to explore and download their mobile apps as well.

Enhanced user experience: By introducing an interactive interface, we facilitated easier navigation and improved the overall user experience.

Expanded content accessibility: Users can now read short descriptions and explore book chapters directly on the website.

Boosted customer satisfaction: The web app increased accessibility and convenience, which in turn led to higher customer satisfaction and loyalty.

Our collaboration continues to thrive. While the Headway team continues to create new pages and enhance the platform further, our engineering team brings their vision to life.

Summing up, the future looks bright for our EdTech journey with Headway, and we can't wait to see what comes next!