How Much Does it Cost to Develop a SaaS Product?

Key takeaways:

  • The global SaaS market is experiencing robust growth, reaching an estimated $261+ billion by 2030.
  • SaaS app development costs vary based on project requirements, typically falling within the range of $20,000 to $500,000.
  • Factors influencing price include the features set, API integrations, supported platforms, and the software development team.

Developing a SaaS app comes with a dynamic range of costs, typically spanning from $20,000 to $500,000. This financial spectrum is influenced by multifaceted factors such as the complexity of the project, the composition of the software development team, and the type of product being developed. Micro SaaS projects like Zendesk and Punkt, representing the simpler end of the spectrum, might involve minimal functionalities with a more straightforward software development process. On the other side, complex SaaS apps such as Microsoft Teams, Slack, and Shopify, demanding intricate features and extensive development efforts, can propel costs toward the higher range.

Whether you're considering SaaS projects, our article will guide you through the SaaS development finances, empowering you to make informed decisions and drive innovation in this dynamic industry. Let’s get started!

SaaS dynamics and global market overview

Source: Precedence Research

The global Software as a Service market is experiencing a transformative surge fueled by the expansive growth of the global cloud services sector. With the global cloud services market reaching a substantial value of $500 billion in 2023 and expected to grow at a compelling Compound Annual Growth Rate (CAGR) of 17.32%, reaching an estimated $1630 billion by 2030, the landscape for SaaS is poised for significant expansion.

In addition, the SaaS sector experienced a significant surge in popularity, as reflected in the substantial venture capital investments across various industries.


These substantial investments underscore the transformative impact of SaaS solutions across diverse industries, signaling a broader trend toward digitalization and efficiency in the modern business landscape.

Moreover, SaaS market growth is attributed to factors such as the rise in the adoption of public and hybrid cloud-based solutions, integration with other tools, and centralized data-driven analytics. The increased adoption of communication tools like emails, instant messaging, and video calls, along with the growing demand for smart devices, is projected to further drive the SaaS market. The rise in CRM SaaS solutions adoption, driven by businesses seeking cost reduction and scalability, is facilitated by the increasing ease of customization and configuration.

Amid revenue drops and budget constraints, organizations turned to cloud-based solutions, presenting a unique opportunity for SaaS market growth as businesses prioritized adaptability and ensured business continuity during the crisis.

Statistic Value
Global Cloud Services Market Size (2023) $500 billion
CAGR of Global Cloud Services Market (2022-2030) 17.32%
Projected Global Cloud Services Market Size (2030) $1630 billion
Global SaaS Market Size (2023) $273.55 billion
CAGR of Global SaaS Market (2023-2030) 13.7%

Sources: GrandViewResearch, Precedence Research, Fortune Business Insights.

In conclusion, the global surge in the SaaS development market is propelled by the rapid growth of the cloud services sector and significant financial support for SaaS platforms. As we delve deeper into this discussion, we will analyze the factors influencing SaaS development costs, considering product complexity, team models, and development stages.

Cost estimation of SaaS app development based on product type

We’ve prepared an approximate estimation of SaaS app development costs based on two critical factors: product complexity and team model. However, for a more precise and tailored estimation suited to your unique project requirements, we encourage you to contact our expert team at Brights for a free consultation. We can provide detailed insights, ensuring a comprehensive understanding of the investment required for your specific SaaS development endeavors. So, let’s start with an estimation based on product complexity first.

By the product complexity

SaaS platform complexity refers to the intricacies associated with the set of functionalities, user roles, and their interrelations within an application. While "complexity" is subjective, categorizing it into micro, basic, average, and complex levels enhances understanding. The intricacy of a SaaS platform, categorized within these levels, serves as a key determinant in estimating software development costs, as more complex features and interdependencies often require additional time and resources, impacting the overall pricing of the project.

To provide a clearer perspective, a table with estimated cost implications based on complexity is outlined below:

Product Complexity Features Estimated Cost Range
Micro SaaS Limited scope with basic functionalities (e.g. Login, a few screens with core functionality, and basic admin panel). From $15 000
MVP SaaS Suitable for startups. Essential features (in addition to the above): user registration, basic core features, subscription, profile management, 1-2 integrations, and additional functionality for the admin panel. From $35 000
Average SaaS Comprehensive features (in addition to the above): comprehensive core functionality, advanced subscription model, multiple user roles, and advanced admin panel features. From $60 000
Complex SaaS Large-scale deployment with advanced functionalities (In addition to the above): enhanced core functionality, complex integrations with external systems, AI capabilities, and multiple workspaces. From $150 000

Now, let’s consider how the team composition and model can influence the SaaS development cost.

By the team model

In estimating the cost to build a SaaS application, the team model plays a crucial role, offering three primary options: in-house, freelance, and outsourcing. Each option carries distinct advantages and drawbacks, influencing the overall project cost. Below is a concise overview of each team type:

Team Type Description Pros Cons
In-House Internal development team within the organization Full control, better communication Higher labor costs, limited expertise pool
Freelance Individual contractors working remotely Cost-effective for small tasks Limited scalability, potential reliability issues
Outsourcing External development agency or team Cost-effective, access to expertise Time zone differences

Furthermore, here is an approximate price comparison table based on team types:

Team Type Average Hourly Rate ($)
In-House $70 - $149
Freelance $30 - $100
Outsourcing Varies based on location and expertise Ukraine: $25 - $99

To build a SaaS app, the outsourcing model stands out as a compelling option for an increasing number of companies. Here are some statistics to prove that.

  • In a worldwide survey of business leaders by Statista, 59 percent cited cost-cutting as a driver in outsourcing processes.
  • In 2022, Deloitte reports that 76% of businesses outsource IT functions.
  • Zippia indicates that each year, 300,000 jobs in the U.S. are outsourced.

"As the landscape of SaaS app development evolves, outsourcing has surged in popularity due to its potent blend of cost-effectiveness and access to specialized expertise. Organizations are increasingly drawn to the outsourcing model, finding that it not only optimizes development costs but also ensures their projects benefit from the latest industry knowledge and trends. Therefore, outsourcing emerges as a strategic choice for those seeking a competitive edge in SaaS innovation." Dmytro Umen, CEO at Brights,

And now, when you know how the team and project complexity impact the SaaS development price, let’s delve into the development process and the costs each stage entails.

SaaS app development stages and their cost

SaaS app development costs are linked to the various stages of the development process, each defining both the time and investment required. To gain a comprehensive understanding, let's delve into the key SaaS app development stages and their associated calculations.

Phase Description Cost Range
Discovery Phase Shaping the project vision by eliciting and collecting business and system requirements. $2,000 - $5,000
UI/UX Design Develop wireframes and layouts to create a compelling user interface and experience. $3,000 - $6,000
Front-End Development Determine the tech stack, optimize design, compress files, and hire experienced front-end developers. $10,000 - $40,000
Back-End Development Create modules and functionalities, leverage APIs, and invest in database management, security, and more. $18,000 - $60,000
QA Services Implement testing processes to ensure the quality and functionality of the product during the whole SDLC. $5,000 - $10,000
Post-Release Maintenance Provide ongoing support, bug fixes, and updates after the product is released. $10,000 - $30,000 per year

Other costs that impact overall SaaS development price

Beyond the core development expenses, several ancillary costs significantly influence SaaS product development. These include but are not limited to:

  • Infrastructure Costs: Hosting, server maintenance, and cloud service subscriptions contribute to infrastructure expenses, typically ranging from $1,000 to $5,000 monthly, depending on the scale and complexity.
  • Licensing Fees: Depending on the use of third-party software or libraries, licensing fees may apply, ranging from a few hundred to several thousand dollars, based on the software's complexity and features.
  • Security Measures: Implementing robust security protocols, encryption technologies, and compliance with data protection standards may involve an additional investment of $5,000 to $10,000 or more, depending on the project's specific security requirements.
  • Marketing and Launch: Introducing a SaaS product to the market involves marketing efforts, branding, and promotional activities. A marketing budget of $10,000 to $50,000 or more is common, depending on the scale of the launch.

Considering these additional expenses is crucial for businesses to develop a comprehensive understanding of the overall investment required for successful and sustainable SaaS product development. However, at Brights we know some ways to cut SaaS development costs and we share them in the following paragraph.

SaaS applications costs examples

The nature of the software significantly impacts the cost associated with developing a SaaS product. Certain types of SaaS projects pose greater challenges due to the extensive set of features they must encompass and the sensitivity of the data they handle. Let’s consider the prices by the type of SaaS with apps examples:

Types of SaaS Solutions Average MVP Price Range (USD) Popular Solutions
CMS $80,000 – $100,000 WordPress
ERP $110,000 – $120,000 SAP Business One
Communication Platform $10,000 – $100,000 Slack
Project Management $60,000 – $70,000 Asana
Accounting $70,000 – $80,000 Xero
HRM Solutions $10,000 – $100,000 Workday
Payment Gateways $70,000 – $100,000 Stripe
Email Marketing $60,000 – $70,000 Mail Chimp

While these estimates serve as a valuable reference, it's important to note that the actual costs can vary based on factors we mentioned above in this article.

5 ways to reduce SaaS product development costs

Reducing SaaS development costs without compromising on the quality and functionality of the product is a common objective for businesses. Here are five effective ways to achieve cost savings in SaaS development.

Explore outsourcing opportunities

In the quest to optimize SaaS development costs, exploring outsourcing opportunities stands out as a strategic approach for businesses seeking efficiency without exceeding budget constraints. A comparative analysis across different regions reveals varying hourly rates, providing valuable insights into cost-effective options. Here's a breakdown of the average hourly rates to build SaaS in different parts of the world, according to Clutch:

While the United States and Canada tend to have higher hourly rates, Western Europe follows suit. On the other hand, Eastern Europe and Asia present more budget-friendly alternatives. Leveraging global outsourcing strategically enables businesses to tap into the expertise of skilled professionals while effectively managing costs, resulting in a substantial reduction in SaaS product development expenses.

Prioritize MVP development

Start by focusing on MVP to bring essential features to market quickly. This approach allows you to validate your product concept, gather user feedback, and make informed decisions about additional features. By avoiding the development of extensive features initially, you can significantly reduce both time and costs. To help you prioritize your SaaS product features, we use a feature prioritization matrix.

Select the right technology stack

Choose a technology stack that aligns with your project's requirements and goals. Opting for proven and widely adopted technologies can lead to faster development cycles, reduced debugging efforts, and a more extensive developer community for support. This strategic selection helps in streamlining development and minimizing unexpected costs.

Embrace Agile methodology

Implementing Agile development practices enhances collaboration, flexibility, and responsiveness to changes throughout the development process. Agile allows for iterative development, reducing the risk of costly rework and ensuring that adjustments can be made efficiently based on evolving project needs and user feedback.

Third-Party services

API integrations play a pivotal role in reducing SaaS development costs by offering a streamlined and efficient way to incorporate essential functionalities without the need for building them from scratch.

Examples of widely used APIs include payment gateways like Stripe for secure and efficient online transactions, Twilio for integrating messaging and communication services, and Google Maps API for embedding location-based features.

Integrating with the Amazon S3 API facilitates scalable and cost-effective cloud storage solutions, while the OAuth API simplifies user authentication processes. Additionally, services like SendGrid API enhance email functionality and integrating with social media APIs, such as Facebook or Twitter, facilitates seamless user interactions.

How can Brights help you in SaaS app development?

Choosing the right tech partner for SaaS development is crucial, and Bright is a proven SaaS development company. We build SaaS solutions across these industries:

  • FinTech
  • EdTech
  • InsurTech
  • Healthcare
  • LegalTech
  • E-commerce
  • Entertainment & Media
  • Supply chain & logistics
  • Travel & hospitality

Our tech stack blends cutting-edge frontend technologies with robust backend frameworks, secure databases, and scalable cloud services. This powerful combination ensures the development of high-performance, innovative, and scalable SaaS solutions.

Our unique approach to building SaaS is guided by three pillars — Precision, Innovation, and Collaboration.

  • Precision: Our meticulous approach ensures every aspect of SaaS development aligns precisely with clients' business goals, leaving no room for deviation.
  • Innovation: At Brights, innovation is a constant pursuit. We strive to push the boundaries of SaaS possibilities, creating solutions that redefine industry standards.
  • Collaboration: Collaboration is at the core of our ethos. We foster dynamic partnerships with clients, encouraging open dialogue and co-creation to achieve transformative SaaS experiences.

Our expertise in SaaS development shines through projects like Signal Intent, a groundbreaking platform for creating dynamic online calculators. The primary goal was to create a user-friendly tool enabling anyone to customize calculations and styling effortlessly, integrating calculators into web pages seamlessly. With over 35 templates, our team crafted calculators that update in real time, requiring no developer assistance. Signal Intent now is a unique and administratively managed product, offering a diverse range of tasks from designing to real-time analytics.

Wrapping up

In conclusion, while the cost of SaaS development may vary based on numerous factors, choosing a reliable outsourcing partner with deep expertise and skilled professionals emerges as a strategic way to build a robust SaaS platform and optimize expenses. While approximate estimations provide insights, consulting with a professional development team is crucial for precise and tailored cost assessments. At Brights, we leverage our extensive expertise in SaaS development accumulated over many years to accurately assess project costs. Our valued partners trust us for our commitment to delivering top-notch solutions and ongoing maintenance, making us a reliable choice for businesses seeking excellence and cost-effectiveness in their SaaS development endeavors.

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