Dmytro Umen
Dmytro Umen, the CEO and co-founder of Brights, is a seasoned technopreneur with over a decade of experience in software development and tech leadership. Dmytro provides expert consulting across a diverse range of industries, including Fintech, Retail, Edtech, Healthcare, Logistics, and Manufacturing.
Top SaaS Metrics and How to Track Them in Looker Studio
Suppose your dashboard shows 50,000 monthly visitors and a 2.3% conversion rate. What does that actually tell you about why customers choose your premium plan over basic, or why enterprise trials rarely convert?
Data Analytics — 8 min read — 26 Aug 2025Step-by-Step: Creating a Funnel Visualization in Looker Studio for SaaS
Working with SaaS clients, we keep hearing the same story: decision-makers know their marketing is driving signups and their sales team is closing deals, but the middle part — the part where prospects either convert or disappear — is kind of a black box. Looker Studio funnel visualization promises to solve this visibility problem.
Data Analytics — 6 min read — 19 Aug 2025Looker Studio vs. Power BI for SaaS Marketing Analytics: Which One Wins?
Your SaaS growth hinges on how quickly you can turn marketing data into actionable insights. When dashboards lag or tools don’t integrate, growth stalls — that’s why choosing between Looker Studio vs Power BI is such a big responsibility. You're determining whether the data analytics tool will help accelerate or hinder your team's decision-making.
SaaS Development — 7 min read — 19 Aug 2025Implementing SaaS Compliance and Attribution: Step-by-Step Guide
Let’s say your SaaS business has hit its stride: growth is consistent, reaching revenue goals is on the horizon, and your team is excited about scaling. Then, the SaaS compliance wake-up call comes.
Data Analytics — 8 min read — 11 Aug 2025Smarter Looker Studio Dashboards: 10 Tips for Better Reporting
It might seem that a perfect dashboard is just a comprehensive one, with every metric imaginable, but in reality, there is much more to it.
SaaS Development — 5 min read — 03 Jul 2025Scaling Brick-and-Mortar Businesses with SaaS-Powered Mobile Apps
A loyal customer walks past a store to buy the same product online, for the third time this month. What they need is exactly what SaaS-powered mobile apps for brick-and-mortar businesses provide: the ability to explore and compare products, place orders, and skip checkout lines while still enjoying the in-store experience.
Data Analytics — 5 min read — 25 Jun 2025Automate Reporting with Looker Studio: From Data to Decisions
Every department tracks metrics religiously, and yet actionable insights often remain elusive. Looker Studio report automation can solve this disconnect. But first, let's take a quick look at why so many teams struggle with scattered data.
SaaS Development — 7 min read — 11 Feb 2025SaaS Market Statistics to Grow Your Business in 2025-2030
The SaaS (Software as a Service) market is booming, and the numbers prove that: its global revenue growth is projected to reach $1,228.87 billion by 2032.
AI/ML — 2 min read — 07 Feb 2025Streamlining Logistics Operations: Enhancing Label Verification with AI-Powered Image Detection
Logistics is the backbone of commerce, but it’s also a space where minor mistakes can lead to massive inefficiencies. Label verification is one of those seemingly small but critical tasks that can make or break operations.
AI/ML — 4 min read — 05 Feb 2025AI in Automotive: How Machine Learning Personalizes User Experiences with Real-Time Recommendations
The automotive industry is undergoing a digital revolution, with Artificial Intelligence (AI) at the forefront of enhancing user experiences. One of the most impactful changes is AI-powered personalization, which creates tailored user interactions and drives customer satisfaction.
AI/ML — 4 min read — 03 Feb 2025AI Agents for Real Estate: Automating Lease Management and Tenant Applications
What if you could review tenant applications in minutes, not days? With AI, it has never been simpler. AI-powered systems save time, cut costs, and make life easier for both property managers and tenants.
AI/ML — 4 min read — 31 Jan 2025AI Agents for Legal Services: Benefits and Use Cases for Law Firms
The legal industry has been slow to embrace change, but that’s finally shifting. AI-driven tools are helping law firms, legal departments, and professionals tackle big challenges—like manual paperwork, skyrocketing costs, and inefficient workflows.
AI/ML — 4 min read — 30 Jan 2025How to Automate Visual Merchandising with AI?
Visual merchandising is a crucial aspect of retail, driving sales and creating a memorable in-store experience for customers.
SaaS Development — 9 min read — 27 Jan 2025Scalable SaaS Architecture: Guide & Best Practices
Explore modern SaaS architecture benefits, best practices, and Brights’ tips to optimize costs, scalability, and security for your business.
SaaS Development — 10 min read — 14 Jan 202511 Different Types of SaaS Solutions and Their Applications
Overview of different SaaS types, industry-specific solutions, trends, challenges — and Brights' expertise in creating innovative solutions.
LMS Development — 13 min read — 27 Dec 2024Maximize Your LMS ROI: Cost-Benefit Analysis and Cashflow Improvement
Learn how to build an LMS that delivers real value — cut costs, improve engagement, and turn training into measurable business success.
LMS Development — 7 min read — 18 Dec 2024Why Choose a Custom LMS for Corporate Training
Benefits of a custom corporate training LMS, key features, integration advantages, scalability, cost efficiency, and personalized solutions for businesses.
LMS Development — 15 min read — 18 Dec 2024Enterprise LMS Development Guide: Build Smart Learning Platforms
Learn how enterprise LMS transforms workplace training, improves productivity, and aligns learning with business goals in our practical guide.
LMS Development — 12 min read — 29 Nov 2024How Much Does Building a Custom LMS Really Cost?
Explore the estimated LMS development cost, pricing models, and how to choose the best solution for your business goals.
LMS Development — 7 min read — 29 Nov 2024Why Your Corporate Training Needs a Custom LMS
Discover how corporate LMS development tackles disengagement, remote work issues, and high training costs. Contact us for tailored solutions.
LMS Development — 13 min read — 14 Nov 2024Build a Scalable LMS: Tips, Costs & Essential Features
What LMS type is suitable for your organization? What functionality is a must today? And how to overcome common LMS development challenges? Find out in this article by Brights’ experts.
LMS Development — 9 min read — 11 Nov 2024Top 7 Enterprise LMS Features for 2025
Customizable learning paths, mobile-first design, gamification, and other LMS essentials to consider for your tailored solution in 2025.
SaaS Development — 18 min read — 28 Oct 2024SaaS Product Roadmap: How-to Guide, Examples, and Mistakes to Avoid
Laying the groundwork for your SaaS product: A guide to making a flexible and well-rounded roadmap that helps your business reach desired goals.
SaaS Development — 10 min read — 16 Oct 2024DevOps for SaaS Projects: Why It Matters and How to Get It Right in 2024
The role of DevOps in SaaS projects: Main tasks and priorities, tips on introducing the approach into your project, cost of DevOps services, and insights from real-world projects.
SaaS Development — 11 min read — 19 Sep 2024Best Practices for Creating Effective SaaS UI/UX Design
Explore proven UI/UX strategies for SaaS to create intuitive, user-friendly platforms that drive customer satisfaction and retention.
SaaS Development — 8 min read — 08 Jul 2024Multi-Tenant Architecture for SaaS Development
Efficient resource sharing and scalability: Learn more about multi-tenant SaaS architecture, its business value, models use cases, and implementation process.
SaaS Development — 14 min read — 22 Aug 2024Guide to Launching a Standout SaaS Product
Unlock the potential of your SaaS development with our insights. From ideation to deployment, discover best practices, tools, and frameworks that drive SaaS.
SaaS Development — 15 min read — 09 Sep 2024Your Guide to Outsourcing SaaS Development
Cost efficiency, access to domain expertise, faster time-to-market, and dynamic team scalability: Why you should outsource SaaS development and how to do it.
SaaS Development — 13 min read — 03 Sep 2024The Ultimate Guide to SaaS MVP Development
Starting with an MVP as a way to reduce SaaS startup failure risks: Learn how this approach can help you test theories, save costs, and accelerate time to market.
SaaS Development — 11 min read — 27 May 2024Vertical vs Horizontal SaaS—Ultimate Comparison
Choosing between Vertical and Horizontal SaaS: Learn how Vertical SaaS targets specific industries with tailored solutions, while Horizontal SaaS offers broad functionality across multiple sectors.
SaaS Development — 8 min read — 12 Dec 2024Which Technology Stack is the Best Choice for Your SaaS App
Learn how to choose the best tech stack for your SaaS app to ensure scalability, efficiency, and long-term success.
SaaS Development — 12 min read — 11 Sep 2024Mastering SaaS Migration Strategy for Success
SaaS migration offers enhanced scalability, flexibility, and cost-efficiency. This article explores steps for a successful transition, various SaaS migration models, challenges, and best practices.
SaaS Development — 14 min read — 13 Jan 2025Top Saas Startups 2025 to get inspired for your own
Thriving SaaS startups Fintech, InsurTech, EdTech, real estate, health & wellness, and AI—and what we can learn from them.
SaaS Development — 13 min read — 11 Sep 2024Leading SaaS Security Practices
Building resilient SaaS products: the Brights expert team shares security best practices to help you safeguard your SaaS environments and ensure compliance with industry standards.
SaaS Development — 14 min read — 21 Feb 2024SaaS Business Models Explained
How did SaaS companies reach a collective industry worth of $197 billion? Brights answers the question by exploring key strategies, pricing models, and essential metrics that drive SaaS success.
SaaS Development — 9 min read — 31 Jan 2024How Much Does it Cost to Develop a SaaS Product?
From $20,000 to $500,000: Estimating the cost of SaaS app development based on the product’s complexity, team model, and other factors.
MVP — 14 min read — 04 Oct 2023Startup Tech Stack: Top 10 Solutions
Putting together the perfect startup tech stack: frameworks, UI and CSS libraries, cloud options, databases, CMS platforms, security solutions and other tools.
Technologies — 7 min read — 27 Sep 2023Top 12 Headless Content Management Systems
In search of flexibility: Reviewing the best headless CMS options that allow developers to create tailored solutions while enabling content teams to focus on creating compelling content.
Cloud — 4 min read — 14 Jun 2023Azure Migration Strategy: a Step-by-Step Guide
A detailed 10-step strategy for migrating your workloads and infrastructure to Azure, ensuring a smooth transition, lower costs, and improved scalability.