Brights Blog. Tech insights made simple

Data Analytics — 7 min read — 27 Aug 2025

Top SaaS Metrics and How to Track Them in Looker Studio

Suppose your dashboard shows 50,000 monthly visitors and a 2.3% conversion rate. What does that actually tell you about why customers choose your premium plan over basic, or why enterprise trials rarely convert?

Data Analytics — 8 min read — 26 Aug 2025

Step-by-Step: Creating a Funnel Visualization in Looker Studio for SaaS

Working with SaaS clients, we keep hearing the same story: decision-makers know their marketing is driving signups and their sales team is closing deals, but the middle part — the part where prospects either convert or disappear — is kind of a black box. Looker Studio funnel visualization promises to solve this visibility problem.

Data Analytics — 6 min read — 19 Aug 2025

Looker Studio vs. Power BI for SaaS Marketing Analytics: Which One Wins?

Your SaaS growth hinges on how quickly you can turn marketing data into actionable insights. When dashboards lag or tools don’t integrate, growth stalls — that’s why choosing between Looker Studio vs Power BI is such a big responsibility. You're determining whether the data analytics tool will help accelerate or hinder your team's decision-making.

Data Analytics — 8 min read — 11 Aug 2025

Smarter Looker Studio Dashboards: 10 Tips for Better Reporting

It might seem that a perfect dashboard is just a comprehensive one, with every metric imaginable, but in reality, there is much more to it.

Data Analytics — 5 min read — 25 Jun 2025

Automate Reporting with Looker Studio: From Data to Decisions

Every department tracks metrics religiously, and yet actionable insights often remain elusive. Looker Studio report automation can solve this disconnect. But first, let's take a quick look at why so many teams struggle with scattered data.