Lera Umen
Lera Umen, our CBDO at Brights, is a business development professional with experience in the technology industry. With a wealth of expertise, she excels in business strategic vision, client relationships, partnerships negotiating, market entry strategies, and business development risk management.
Mobile App Engagement: What App Fatigue Means for Product Retention
Every year, businesses pour their budgets into mobile app development, and every year, a quieter counter-trend erodes the investment — app fatigue. With too many digital applications pulling them in countless directions, users are rapidly growing frustrated and disengaged.
AI/ML — 9 min read — 24 Jun 2026What Is AI-Augmented Development: Does It Change Your Tech Stack?
A Sonar survey of over 1,100 developers found that AI now assists 42% of the code they commit.
Outsourcing — 11 min read — 15 Jun 2026Benefits of agile software development: what you actually get (and what it costs you)
A vendor told you they run two-week sprints. You nodded, because saying no to "agile" feels like saying no to "good." But you are about to sign a contract, and nobody has told you what that word buys you, what it asks of you, or when it quietly works against you.
News — 2 min read — 29 May 2026Brights named a top DevOps managed services provider in Ukraine by Clutch
We're marking a milestone: Brights has been placed on the Clutch Leaders Matrix for Top DevOps Managed Services in Ukraine.
Outsourcing — 7 min read — 20 May 2026How to choose a software development agency (2026)
You have a shortlist. Every agency on it has a polished website, a case study that looks like yours, and a discovery call that went well. At this point, they are difficult to tell apart.
News — 2 min read — 12 Dec 2022Clutch Names Brights One of the Top B2B Companies in Ukraine for 2022
The Brights team is thrilled to be recognized as one of the top B2B companies in Ukraine by Clutch.
Mobile Development — 2 min read — 09 Jun 2020What is PWA?
Progressive Web Apps: What are the benefits for businesses? How do they differ from native apps? And why are companies like Twitter, Uber, and Forbes using them? Learn in our article.